When the opportunity to purchase Impact from Bill Simpson presented itself to Robbie Pierce, CEO of MasterCraft Safety, he saw the chance to make racers everywhere safer; including himself. Based in Santee, California and centered in close-proximity to the elusive Sonoran desert and the locale of the legendary desert race in Baja, it is natural to understand why MasterCraft Safety is a company better know for its off-road safety products.
Since 1970, MasterCraft Safety has become the leader and safety advocate for the off-road racing community through pioneering seat designs and occupant restraints. With the addition of driving suits in 2008, the company gained mainstream motorsports appeal in the NASCAR circles as newcomers such as Justin Lofton and seasoned veterans such as Jason Keller made the switch to the MasterCraft Safety suits and racing restraints. As the driving suits and restraints continued to gain momentum and popularity to a broader audience, it quickly became obvious to company CEO, Robbie Pierce, that and expanded product offering was necessary to continue his vision as a safety pioneer. MasterCraft Safety, under the direction of Pierce, quickly set its sights on expanding into helmets, gloves, shoes, and various other crucial motorsports safety products.
With a history deeply rooted in racing safety and a unique sense of understanding driver needs, Robbie Pierce and MasterCraft Safety was the ideal choice to carry forward Impact's vision and Bill's legacy when the opportunity arose. According to Simpson, "As a top-level racer in the SCORE series, Robbie understands the inherent dangers of competing and the importance of safety equipment. Drivers have really come to rely on our products every time they strap into their race vehicle and that is a reality both Robbie and I share and something neither of us take lightly."
The merging of these two renowned safety companies combines a powerful wealth of expertise in a broad range of motorsports. MasterCraft Safety's long standing reputation combined with Impact's revolutionary product lines make these two companies a perfect team which will further improve racer safety and lead the industry in innovations and style in the coming years.
Moving forward, look for MasterCraft for MasterCraft Safety's design and influence to find its way into a host of new Impact products while Bill Simpson's legacy will continue through the development of entirely new safety products custom tailored to meet the racer's need; whether it is dirt or asphalt. Throughout the evolution of this acquisition, gradual changes will be made as operations are slowly integrated. For the time being, both brands will operate separately, maintaining a focus on the loyal racers and enthusiasts who race created the identity of each individual company.