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Muscle Machines 1203
Hot Rod Hero: Bill Simpson

His safety innovations have saved countless racers’ lives

By Jim Donnelly


 If the moment ever comes when The Big Guy Upstairs decides to designate a patron saint for speed crazies, you can bet the whole portfolio that Bill Simpson will be beatified on the spot. It may be the only time that “Simpson” and “sainthood” occupy the same thought simultaneously.
 Simpson has been equally hardcore about racing and life itself, experiencing both to the fullest, and has dedicated his own existence and millions of his own dollars to safeguarding the lives of his fellow competitors. He is a very plain-spoken individual, tough at work and play, and decidedly not given to self-congratulation. He still concedes that worldwide, there are likely thousands of racers walking around today who might have died if they hadn’t been using his helmets, fire-resistant suits or personal restraint systems.
 Simpson’s four-decade-plus career was launched when he nearly became a casualty himself. A native of Redondo Beach, California, he attended his first drag race as a teen-ager in 1955 and was immediately hooked. The attitude toward driver protection in all forms of motorsports in those days could be described as blissful ignorance. Drag racers wore jeans, leather jackets, military-surplus goggles and Cromwell helmets whose sides could be pushed inward with finger pressure – or no headgear at all.
 “It was at San Fernando Dragway,” he recalled. “I had a problem, and I couldn’t get it stopped, and it kind of hurt me.”
 What happened was this: Simpson had graduated from street cars to all-out dragsters. On one run in 1958, his race car’s engine exploded with enough force to shear the crankshaft in two. Its compression lost, the dragster freewheeled into the shutdown area at full speed. The brake handle broke off in Simpson’s hand. He smashed into a dump at the end of the strip, and a huge timber tore through the car and badly broke both his arms.
 While recuperating, Simpson remembered that the Air Force used parachutes to stop jets on short runways, and that some racers were actually experimenting with them. An uncle who owned a military-surplus store suggested he make his own cross-form parachutes. With a rented sewing machine and a stock of ripstop nylon, Simpson stitched together a prototype and with his best friend, dragster pilot Mike Sorokin, tested it by dumping it from the back of his Chevy wagon, attached to the tow hitch, while Sorokin charged down a street at 100 mph. The chute was too big for the car’s weight, jerked it airborne and sent it crashing into a tree nursery. Both racers ended up in jail, but at 18, Simpson was in the safety equipment business.

 

   He was also still racing, having branched out into SCCA road-course competition. That’s where Simpson met NASA astronaut Pete Conrad, an amateur racer who would later command the Apollo 12 moon mission. Conrad knew that Simpson was now also marketing aluminized firesuits based on welding gear to drag racers, and tipped him off about a new material Du Pont had developed at NASA’s request to protect spacecraft from atmospheric friction on re-entry. It was called Nomex, and Simpson was the first to create a viable firesuit from it that not only offered legitimate protection, but also could be worn in long-distance races. He first took samples to Indianapolis in 1967. The first two drivers to try them were A.J. Foyt and Dan Gurney, but by race day, all but three of the 33 starters were wearing them.
 One of them, eventually, was Simpson, who advanced from the SCCA to Indy cars, and qualified for his first Indianapolis 500 in 1974. With an ex-Penske McLaren, he led the 1976 California 500. But while practicing at Indy in ’77, he began losing his mental focus, thinking about his business, what would happen if he was hurt. He’d long ago experienced the sudden loss of racing, when Sorokin was killed in 1968 by his fueler’s disintegrating rear end.
 In the ensuing years, Simpson went on to develop more than 200 safety products, including new generations of Nomex suits (which he demonstrated by donning and having himself set afire), arm restraints, neck collars, the first 3-inch-wide shoulder harnesses for Sprint car drivers, and the first carbon fiber helmet. Despite a worldwide reputation for quality and research, Simpson still found himself defending lawsuits, many of them frivolous. His worst crisis, though, came on Feb. 18, 2001, when Dale Earnhardt was killed on the final corner of the Daytona 500.
 NASCAR publicly insisted that Earnhardt died because his Simpson-manufactured lap belt separated, a contention contradicted by several experts on traumatic injuries. Simpson argued that Earnhardt, his longtime friend, had ignored instructions on proper belt installation. He severed his ties with Simpson Race Products, in which investment bankers had purchased a majority interest in 1999, and sued NASCAR for defamation. In September 2001, he started a new safety business, Impact Racing, and last summer, the suit was settled out of court.
 “When Earnhardt got killed, I voiced my opinions, but the people at Simpson didn’t want to listen to me,” he said. “NASCAR’s not my friends, and I’m not theirs, but that’s all passed. I don’t build this equipment for sanction bodies; I build it for race drivers. But I will say that since all this happened, there’s not another organization doing as much work on protecting its drivers as NASCAR. They’re working hard, which shows that even tragedies can become positives.”
     

 

 



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