Reinvigorated Simpson making Impact in series
Much-maligned safety magnate back producing helmets, fire suits
Article from NASCAR.com

Racing Safely, Living Dangerously
The Hard Life and Fast Times of a
Motorsports Mogul
by Bill Simpson with Bones Bourcier


Bill Simpson has saved the lives of more race car drivers than any man in history. His leading-edge genius is behind most of the safety gear that allows today's drivers to survive truly spactacular crashes. Simpson products are so good, in fact, that many of the world's best drivers won't compete without wearing his brand of belts, helmet, driving suit and all the rest.

So some of Racing Safely, Living Dangerously is abouta  brilliant man who has achieved enormous success. But it is also about one of the zaniest characters in a sport that attracts the kin of people who love life best when it's lived just over the ragged edge. The life and times of Bill Simpson have been so far over the edge that many in racing have wondered whether his life story could ever be published.

Yes, it can, but it took another great talent, racing journalist Bones Bourcier, to put it all together. This is quite simply the most incredible, entertaining and off-the-wall auto-racing book you'll ever read - the story of a character who has partied his way around the world while protecting the lives of the guys he cares most about.