News

Exclusive Shelby American Jackets Made by Impact Available Now - 8/12/13

This genuine Shelby racing jacket is exclusively manufactured in the USA in the heart of Gasoline Alley just a stone's throw away from the legendary Indianapolis Motor Speedway! Custom hand-crafted by Impact and manufacturer's certified to comply with the SFI 3.2A/1 specification, this Shelby exclusive jacket offers a soft inner liner making it a comfortable part of your safety gear that you will also want to wear off the track. Featuring a Nomexå¨ outer shell richly embroidered with the iconic Shelby logo, this jacket provides additional quilting for a nicely finished, long-lasting and timeless look. Manufactured by Impact to Shelby's exacting standards, this jacket is exclusive to Shelby and not available anywhere else!

  • Manufactured from genuine Nomex fabric and manufacturer's certified to comply with the SFI 3.2A/1 specification
  • Floating 360 degree sleeves for ease of mobility
  • Shelby specified liner with additional quilting for comfort and durability
  • Iconic Shelby logos embroidered onto the jacket for a timeless look
  • Made in the USA!
  • Purchase your official Shelby jacket here.


    Impact by MasterCraft Safety Continues the Tradition - Supporting MORR Racers - 3/15/13

    For the fourth consecutive year Mastercraft Safety is offering two year end awards for MORR Sportsman off-road racers in the Traxxas TORC series presented by AMSOIL. The year end awards will offer the 2013 championship winning drivers in the Super Truck and Super Stock Truck drivers the opportunity to win an Impact by MasterCraft Safety driving suit as well as an Impact SuperSport side air helmet. The entire offer has a value of over $2000.

    "As our company continues to grow, we understand that the sportsman off-road racer has been the foundation of our company's success," notes Shelby Reeves, MasterCraft Safety Sales & Marketing Coordinator. "We continue to witness a surge in the popularity of short-course racing, and the MORR Contingency Program is a great way to support our current and future customers."

    The snow is still on the ground at most of the race locations in the Midwest, but race teams are in full swing preparing for the 2013 TORC Sportsman race season. The first race of the year is June 15-16 at one of the most challenging short-course tracks in the country, Bark River International Off- Road Raceway located just outside of Escanaba, Michigan.

    About MORR

    The goal of the Midwest Off Road Racing (MORR) group is to insure affordable racing for the Midwest Sportsman Off Road Racer by uniting racers with a common voice. Maintaining affiliations with approved sanctioning bodies will allow the competitor and the enthusiast to enjoy off road racing now and in the future.


    Impact by MasterCraft Safety has Been Named the Official Safety Supplier of the Lucas Oil Regional Off Road Racing Series - 2/8/13

    Corona, Ca (February 5, 2013) - Today it was announced that Impact by MasterCraft Safety has been named the Official Safety Supplier of the Lucas Oil Regional Off Road Racing Series. With this two year agreement, the Lucas Oil Off Road Regional Series Safety and Rescue Team will be outfitted in custom two-piece NOMEX suits designed specifically for them by Impact by MasterCraft Safety. Competitors in all classes will also benefit from the partnership as Impact by MasterCraft Safety will be presenting fifty dollars in product credit to each eligible first place finisher as part of the agreement.

    "Due to the support of fantastic partners such as Impact by MasterCraft Safety, the Lucas Oil Regional Off Road Racing Series has experienced fantastic growth with both the number of racers participating and fan attendance," said Regional Series Director, Lee Perfect. "Providing a safe and competitive grass roots off road racing environment is one of the cornerstones of the success of our organization. This agreement with Impact by MasterCraft Safety will contribute to the growing number of companies supporting these drivers while assisting us in insuring the protection of our safety personnel."

    Impact by MasterCraft Safety has established itself as an industry leader in providing safety solutions to the high impact realm of off road racing by providing drivers a complete line of safety products including seats, restraints, safety nets, driving suits, helmets and head restraints. CEO and Owner Robby Pierce, himself an avid off road racing competitor, was pleased to be developing this partnership at the sports' grass roots level. "Crew and Track worker safety is just as important as racer safety and I am proud that Impact & MasterCraft can be a part of the full-service safety solution for the Lucas Oil Regional Off Road Series rescue personnel and racers as well. For over 40 years, MasterCraft has been committed to off-road racing safety and even more so now with our full line of helmets and suits our Impact brand manufactures."

    About the Lucas Oil Regional Off Road Series

    The Lucas Oil Regional Off Road Series was launched in 2010 and was incorporated into Lucas Oil's extensive family of motorsports racing series. Acting as a purposeful feeder program to grow new and young talent, the regional off road series is a perfect complement to the hugely successful Lucas Oil Off Road Racing Series featuring national and pro level competition. The goal of the regional series has been achieved by bringing affordable grassroots short course racing to fans, sponsors and racers in and around the South West.


    Impact & MasterCraft Safety Introduce Ratchet Restraint Mechanism - 1/9/13

    In response to overwhelming demand, Impact and MasterCraft Safety have introduced a new ratcheting mechanism for our 16.1 SFI three-inch lap belts. Specifically engineered with extreme racing conditions in mind, Impact and MasterCraft Safety have extensively tested their American-made ratcheting lap belt in both the lab and on the race course through CEO Robbie Pierce's off-road racing efforts in his SCORE Trophy Truck. "Getting the belts tight enough in the heat of battle when off-road racing is very difficult," Pierce explained. "Particularly when getting back in the truck after a tire change or other issue. This ratcheting mechanism allows for a faster and tighter adjustment of the lap belt without any assistance from the co-driver or a crew member."

    The ratcheting mechanism is available as an option on any of the Impact or MasterCraft Safety three-inch 16.1 SFI rated lap belts and is the ideal solution for racers wanting a tighter lap adjustment in their race vehicle. Capable of withstanding harsh racing conditions and environments such as back-to-back dirt track events or extreme Baja racing, the ratcheting mechanism is manufactured from heat-treated 4130 chromoly steel and features a double locking design for added safety.

    MasterCraft Safety's ratcheting mechanism can be specified for either the left or right side use. Both feature a bolt-in installation on the mechanism side while the opposing side can be customized to the user's preference with either a snap-in or bolt-in end. The ratcheting mechanism replaces one (left or right, depending on your preference) of the standard lap adjusters allowing the belt to be quickly and easily tightened independently by the competitor, without the assistance of crew members. The mechanism uses a 1/4-inch drive ratchet found in every racer's toolbox for adjustment.

    Made in the USA
    Manufacturer's Certified to Comply with the SFI 16.1 Specification
    Hardware is Manufactured Using Heat-Treated 4130 Chromoly Steel
    Mechanism Adjusts with a 1/4-inch Ratchet Drive
    Available as an Option for both Impact and MasterCraft Safety Three-Inch Lap Belts
    Ratchet Mechanism can be Specified for Either the Left or Right Side
    Bolt in End Installation on the Mechanism Side, Choice of Snap-In or Bolt-in Ends on Opposing Side

    Ratchet Mechanism $150
    Special Order, Please Call
    317-852-3067


    Impact by MasterCraft Safety is Now Your Source For NecksGen Head and Neck Restraints- 11/29/12

    Two years ago MasterCraft Safety stunned the entire racing world with their announcement at the International Motorsports Industry Show that they had purchased Impact Race Products. Now Robbie Pierce and the innovative minds at MasterCraft Safety are up to it again with another equally astounding announcement. “With the addition of Impact we supplemented our industry-leading energy attenuating racing seats, restraints, and driving suits with helmets, gloves, shoes, and more. Only one piece of the puzzle was missing… head and neck restraints. The solution? Impact is now your preferred source for the NecksGen head and neck restraint."

    Made in Southern California from the latest carbon-fiber composite DuPontå¨ material and weighing in at a mere 1.8 pounds, the Impact NecksGen has achieved superior results in SFI 38.1 testing. Impact takes safety and quality to the next level with its lightweight, simple-to-use Necksgen head restraint unit. The Impact NecksGen features a single adjustable helmet tether that allows energy to be distributed evenly through four load paths for maximum head and neck protection and unique shoulder restraint wings to keep loose harnesses from slipping off under accident conditions.

    As the name implies, the Impact NecksGen provides several innovative features that make it the most advanced head and neck restraint system on the market. These include side protection, the ability to accommodate 2-inch and 3-inch wide restraints, and adjustability to customize fitment, and the ability to work with seat angles from 10 to 40 degrees. All of these benefits for a price less than the competition, and quick release hardware is included at no extra charge.

    The ultimate safety alliance has been created, capitalizing on the manufacturing and production capabilities of Impact and MasterCraft Safety with the innovative NecksGen. Want to learn more? Stop by Booth 2359 at the Performance Racing Industry Show on November 29th through December 1st in Orlando and Booth 701 at the IMIS Show on December 6th through 8th in Indianapolis.


    Awesome article on MasterCraft/Impact in a September issue of National Dragster! - 9/16/11

    Check out this nice article and interview with Robbie Pierce from a September issue of National Dragster. Speaks to the acquisition of Impact and our commitment to safety and custom tailoring equipment to all forms of racing.

    Check it out here


    Onboard with the MasterCraft Safety / Impact Off-Road Team at the Surprise, AZ LOORS Race earlier this year - 7/26/11


    Congratulations to the winners at the Rolex Daytona 24hour this weekend! - 1/31/11

    Chip Ganassi Racing takes 1st and 2nd in the daytona prototype class!
    1st went to drivers: Scott Pruett, Memo Rojas, Joey Hand and Graham Rahal.
    2nd went to drivers: Scott Dixon, Dario Franchitti, Juan Montoya and Jamie McMurray.

    TRG Motorsports takes #1 in the GT class!


    IMPACT! by MASTERCRAFT SAFETY!!! - 12/1/10

    Indianapolis (December 1, 2010) – It was announced at today's International Motorsports Industry Show in Indianapolis that MasterCraft Safety has acquired Impact! Racing from Bill Simpson, a pioneer and ambassador in motorsports and safety solutions. The brand will be known as Impact! by MasterCraft Safety and will be managed by MasterCraft Safety.

    “I am honored that Bill has entrusted me to take his company and safety innovations to the next level under the MasterCraft Safety name,” said MasterCraft Safety CEO, Robbie Pierce. “As a result of the fusion of our companies, we have united the best of both worlds by bringing motorsports such as NHRA and NASCAR together with desert and short-course off-road racing. With Bill staying on as an ambassador and consultant for Impact! Racing by MasterCraft Safety, we will bring racing to a new audience and we hope to convert loyal fans and advocates.”

    As the leading manufacturer of performance off-road suspension seating and other vehicle safety equipment for more than 30 years, MasterCraft Safety has always aspired to broaden its product offering. The business-based acquisition immediately fulfills this goal through the addition of Impact! Racing's footwear, gloves and helmet product lines. Sales, operations and manufacturing will continue to be headquartered at the existing Impact! Racing facilities in Brownsburg, Ind.

    “I have loved every moment with this company,” said an emotional Bill Simpson, founder of Impact! Racing. “It's no secret that I'm getting older. It's time for me to pass the torch to someone that I know, trust and respect. I knew in my heart that I wanted someone who was as passionate and involved in racing and safety as I have been throughout my career. I can think of no one better than Robbie.”

    MasterCraft Safety is an industry-leading international manufacturer and innovator of performance and recreational safety devices, best known for the suspension seats that have nearly become standard issue in the harsh environment of desert racing. In addition, MasterCraft Safety's diverse product line includes SFI-approved, six-point camlock restraints used in NASCAR, suspension seats used in military response vehicles, and SFI-approved window safety nets and suspension limit straps used for short course racing.

    Here's a lengthier version of the press release about the acquisition of Impact! by MasterCraft Safety. We're excited about the direction this will take our company in the years to come.